I missed these sessions, unfortunately, but they are well-covered by ZDnet’s Dan Ferber:
Supernova 2007: Connected Innovators and Zapmeals by ZDNet’s Dan Farber — It’s rare to see company pitches on stage that actually keep you fully awake. At the Supernova 2007 Conference, in conjunction with Mike Arrington of TechCrunch, 13 companies delivered five-minute pitches […]
Entries from June 2007
Connected Innovators at Supernova
June 22nd, 2007 · No Comments
Tags: Uncategorized
Some posts at Supernova’s Conversationhub
June 21st, 2007 · No Comments
I’m doing some blogging for Supernova — here are a few of this morning’s links:
Clay Shirky on Love and PERL
Notes while the network is flakey (on Denise Caruso and Clay in conversation)
Communities of Convergence & Divergence
Here’s a more thorough post by Renee Hopkins Callahan on this morning’s first session.
Excellent post, as well, by David Weinberger […]
Tags: supernova07
Web tools at BT — JP Rangaswami on Enterprise 2.0
June 20th, 2007 · No Comments
I’m happy to be reporting on J.P. Rangaswami’s session at Supernova; it’s about web tools used in business, sometimes called Enterprise 2.0, and how they are in play at BT.
I’m an admirer of J.P.’s blog, Confused of Calcutta, and of his work. So this is fun. I’ll edit this during the session — or if […]
Tags: social software · Enterprise Web 2.0 · supernova07 · Wiki
Supernova — how far can video go?
June 20th, 2007 · No Comments
Video – more than any other medium, video is the poster child for a world of rapid change powered by social computing that reaches virtually every realm of human life from business to art to family to… you name it.
And, you know what, we will each of us have access to as much as we […]
Tags: supernova07 · Video
Are CEO blogs “Marketing 2.0?”
June 20th, 2007 · No Comments
There’s some talk here about Jonathon Schwartz’s blog as an example of ‘conversational marketing.’ Personally, I wonder whether these kinds of blogs aren’t mostly entertainment, “shows.”
Michael Wiley — ex-director of new media at GM and now at Edelman in charge of “me2revolution” (?) — talks about the potential for a senior executive to promote change […]
Tags: Blogging · Marketing · change · change agents · supernova07
Supernova session on “markets & relationships”
June 20th, 2007 · No Comments
At the opening day of Supernova in San Francisco, and I’m sitting in on a session about “Markets & Relationships” in the world of Web umpointoh.
What’s nice is it’s a gathering of all my homies, from Doc Searls to Jerry Michalski to David Weinberger, who are facilitating/presenting to the too large of a number […]
Tags: Blogging · Marketing · change · change agents · supernova07
Return on Investment? — What about Return on Change?
June 19th, 2007 · 1 Comment
I’m starting to think that we need a new way of thinking about the ‘return’ on new technologies like those comprised by Enterprise 2.0. The traditional metric of “Return on Investment” is really not useful when discussing disruptive steps forward.
The most important ‘returns’ from these new technologies can’t be known in advance, and certainly they […]
Tags: Uncategorized
ROI? Tell the story instead
June 19th, 2007 · 1 Comment
Blogging Andy McAfee’s keynote from the Enterprise 2.0 conference, Joseph Thornley notes that McAfee pushes back on the question of the ROI of Enterprise 2.0:
McAfee cautions against attempting to justify the adoption of the tools solely in terms of ROI. Early estimates are likely to be contentious. He instead suggests that the focus should be […]
Tags: Uncategorized
David Weinberger: “Shaking enterprise foundations” at the E2.0 Conference in Boston
June 19th, 2007 · No Comments
I’m in SF for SuperNova later this week, but I wish I could also be in Boston for the Enterprise 2.0 conference going on now. Fortunately, the Corante crowd is covering it blogeliciously, with Suw Charman giving us some notes on Andrew McAfee’s talk this a.m.
And, here is Suw reporting on David Weinberger’s keynote from […]
Tags: Uncategorized
Wall Street Journal notes “Enterprise 2.0″ Adoption
June 18th, 2007 · No Comments
Interesting article in this morning’s Wall Street Journal — “Social Studies” offers an overview of how companies are incorporating the use, especially, of blogs, wikis and rss, and goes on to hint at coming adoption of social networking and content tagging.
For readers of this blog, there’s not much news here, but coverage like this is […]
Tags: Uncategorized
Tom Mandel is a pioneer in social software and social computing. He works with organizations as a strategic guide to the future, helping you innovate, grow, become more profitable, and develop better ways to work.


