There’s some talk here about Jonathon Schwartz’s blog as an example of ‘conversational marketing.’ Personally, I wonder whether these kinds of blogs aren’t mostly entertainment, “shows.”
Michael Wiley — ex-director of new media at GM and now at Edelman in charge of “me2revolution” (?) — talks about the potential for a senior executive to promote change […]
Entries Tagged as 'Marketing'
Are CEO blogs “Marketing 2.0?”
June 20th, 2007 · No Comments
Tags: Blogging · Marketing · change · change agents · supernova07
Supernova session on “markets & relationships”
June 20th, 2007 · No Comments
At the opening day of Supernova in San Francisco, and I’m sitting in on a session about “Markets & Relationships” in the world of Web umpointoh.
What’s nice is it’s a gathering of all my homies, from Doc Searls to Jerry Michalski to David Weinberger, who are facilitating/presenting to the too large of a number […]
Tags: Blogging · Marketing · change · change agents · supernova07
Tom Mandel is a pioneer in social software and social computing. He works with organizations as a strategic guide to the future, helping you innovate, grow, become more profitable, and develop better ways to work.


