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Entries Tagged as 'change'

Are CEO blogs “Marketing 2.0?”

June 20th, 2007 · No Comments

There’s some talk here about Jonathon Schwartz’s blog as an example of ‘conversational marketing.’ Personally, I wonder whether these kinds of blogs aren’t mostly entertainment, “shows.”
Michael Wiley — ex-director of new media at GM  and now at Edelman in charge of “me2revolution” (?) — talks about the potential for a senior executive to promote change […]

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Tags: Blogging · Marketing · change · change agents · supernova07

Supernova session on “markets & relationships”

June 20th, 2007 · No Comments


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Tags: Blogging · Marketing · change · change agents · supernova07

Social Computing, culture and conflict.

May 17th, 2007 · 1 Comment


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Tags: social software · Enterprise 2.0 · Companies · Enterprise Web 2.0 · change · change agents · culture

Dion Hinchcliffe on “Enterprise 2.0 as a corporate culture catalyst”

May 8th, 2007 · 3 Comments


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Tags: social software · Enterprise 2.0 · Enterprise Software · Enterprise Web 2.0 · Media · mobile · rss · change · change agents

Tom Tom — beating the drum for E 2.0

May 3rd, 2007 · No Comments


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Tags: social software · Enterprise 2.0 · Enterprise Software · Enterprise Web 2.0 · change