There’s some talk here about Jonathon Schwartz’s blog as an example of ‘conversational marketing.’ Personally, I wonder whether these kinds of blogs aren’t mostly entertainment, “shows.”
Michael Wiley — ex-director of new media at GM and now at Edelman in charge of “me2revolution” (?) — talks about the potential for a senior executive to promote change […]
Entries Tagged as 'change'
Are CEO blogs “Marketing 2.0?”
June 20th, 2007 · No Comments
Tags: Blogging · Marketing · change · change agents · supernova07
Supernova session on “markets & relationships”
June 20th, 2007 · No Comments
At the opening day of Supernova in San Francisco, and I’m sitting in on a session about “Markets & Relationships” in the world of Web umpointoh.
What’s nice is it’s a gathering of all my homies, from Doc Searls to Jerry Michalski to David Weinberger, who are facilitating/presenting to the too large of a number […]
Tags: Blogging · Marketing · change · change agents · supernova07
Social Computing, culture and conflict.
May 17th, 2007 · 1 Comment
The recent flap at and about Digg, which first pulled then allowed community-generated posts w/ a key for breaking DVD encryption, is an example of one way social computing and the user generation of ‘content’ (hate that word) can lead to conflict. Jevon MacDonald has written about the flap on the FASTf0rward blog.
Is it a […]
Tags: social software · Enterprise 2.0 · Companies · Enterprise Web 2.0 · change · change agents · culture
Dion Hinchcliffe on “Enterprise 2.0 as a corporate culture catalyst”
May 8th, 2007 · 3 Comments
Dion Hinchcliffe’s post with the above title is too useful for you to rely on my summary. All the same, here is the key point, as I see it. Hinchcliffe notes that
“business “culture… often holds back what’s possible in terms of information technology — certainly for good reasons at times — but just as often […]
Tags: social software · Enterprise 2.0 · Enterprise Software · Enterprise Web 2.0 · Media · mobile · rss · change · change agents
Tom Tom — beating the drum for E 2.0
May 3rd, 2007 · No Comments
My post on Tom Davenport’s skeptical response to “Enterprise 2.0″ has drawn an interesting response from Bill Ives on the FASTforward blog. There is not enough difference among any of us to allow for a real debate, but I want to clarify a point from my post.
I’m a big fan of Tom Davenport. As a […]
Tags: social software · Enterprise 2.0 · Enterprise Software · Enterprise Web 2.0 · change
Tom Mandel is a pioneer in social software and social computing. He works with organizations as a strategic guide to the future, helping you innovate, grow, become more profitable, and develop better ways to work.


