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Entries Tagged as 'change agents'

Are CEO blogs “Marketing 2.0?”

June 20th, 2007 · No Comments

There’s some talk here about Jonathon Schwartz’s blog as an example of ‘conversational marketing.’ Personally, I wonder whether these kinds of blogs aren’t mostly entertainment, “shows.”
Michael Wiley — ex-director of new media at GM  and now at Edelman in charge of “me2revolution” (?) — talks about the potential for a senior executive to promote change […]

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Tags: Blogging · Marketing · change · change agents · supernova07

Supernova session on “markets & relationships”

June 20th, 2007 · No Comments

At the opening day of Supernova in San Francisco, and I’m sitting in on a session about “Markets & Relationships” in the world of Web umpointoh.
What’s nice is it’s a gathering of all my homies, from Doc Searls to Jerry Michalski to David Weinberger, who are facilitating/presenting to the too large of a number […]

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Tags: Blogging · Marketing · change · change agents · supernova07

Social Computing, culture and conflict.

May 17th, 2007 · 1 Comment

The recent flap at and about Digg, which first pulled then allowed community-generated posts w/ a key for breaking DVD encryption, is an example of one way social computing and the user generation of ‘content’ (hate that word) can lead to conflict. Jevon MacDonald has written about the flap on the FASTf0rward blog.
Is it a […]

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Tags: social software · Enterprise 2.0 · Companies · Enterprise Web 2.0 · change · change agents · culture

Dion Hinchcliffe on “Enterprise 2.0 as a corporate culture catalyst”

May 8th, 2007 · 3 Comments

Dion Hinchcliffe’s post with the above title is too useful for you to rely on my summary. All the same, here is the key point, as I see it. Hinchcliffe notes that
“business “culture… often holds back what’s possible in terms of information technology — certainly for good reasons at times — but just as often […]

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Tags: social software · Enterprise 2.0 · Enterprise Software · Enterprise Web 2.0 · Media · mobile · rss · change · change agents