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Entries Tagged as 'Blogging'

Are CEO blogs “Marketing 2.0?”

June 20th, 2007 · No Comments

There’s some talk here about Jonathon Schwartz’s blog as an example of ‘conversational marketing.’ Personally, I wonder whether these kinds of blogs aren’t mostly entertainment, “shows.”
Michael Wiley — ex-director of new media at GM  and now at Edelman in charge of “me2revolution” (?) — talks about the potential for a senior executive to promote change […]

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Tags: Blogging · Marketing · change · change agents · supernova07

Supernova session on “markets & relationships”

June 20th, 2007 · No Comments

At the opening day of Supernova in San Francisco, and I’m sitting in on a session about “Markets & Relationships” in the world of Web umpointoh.
What’s nice is it’s a gathering of all my homies, from Doc Searls to Jerry Michalski to David Weinberger, who are facilitating/presenting to the too large of a number […]

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Tags: Blogging · Marketing · change · change agents · supernova07