Over the weekend, Andrew Mcafee posted an excellent essay on what he calls the enterprise bullseye. Drawing on a previous post about enterprise social networks, he again relies on sociologist Mark Granovetter’s theory of the ‘strength of weak ties,’ an indispensable essay for anyone thinking about social computing today.
The enterprise bullseye consists of 4 concentric circles that describe layers of a person’s relationships within an organization. McAfee finds ways that social software is appropriate to explore relationships and both gain and add value within each of these 4 circles. Very good stuff.
Tom Mandel is a pioneer in social software and social computing. He works with organizations as a strategic guide to the future, helping you innovate, grow, become more profitable, and develop better ways to work.
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